A logo redesign to refresh its brand identity while maintaining recognition and relevance for Fireball Cinnamon Whisky. The objective is to create a modernized logo that appeals to the target demographic of young adults aged 21-35, embodying the boldness, flavor, and energy synonymous with Fireball. The redesigned logo incorporates elements evocative of cinnamon and whisky, utilizing a strong color scheme, modern typography, and a simplified design approach for versatility across various applications. The project aims to deliver a primary logo, and secondary variations, ensuring the new logo effectively communicates the essence of Fireball Cinnamon Whisky to consumers.