Compelling brand identity and packaging for “Tofana,” a perfume company inspired by the historical intrigue surrounding Aqua Tofana. Embracing the mystique and allure of its namesake, Tofana aims to evoke a sense of clandestine elegance and timeless sophistication in its fragrance offerings. The branding should convey an air of mystery and allure while maintaining an element of refinement and luxury. The project encompasses brand strategy, logo design, packaging design, and visual identity development to establish Tofana as a distinctive and alluring presence in the competitive perfume market, inviting consumers on a journey of discovery and indulgence.